Reach your Audience Shidonna Raven Graphic Design

Resources

4 Ways to Reach Your Audience

Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to… Continue Reading…

social media shidonna raven graphic design

NewsResources

The Importance of a Social Media Manager

By Daniele Tanner on 13-Dec-2016 Social Media Marketing! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the… Continue Reading…

Resources

Digital Art – Visual Art Form

Indeed we are artists. To know design and consequently graphic design one knows that design does not exist with our art. Indeed art is the foundation of design and like many art forms is born out of the roots of… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review

Competing for Crowdcultures To brand effectively with social media, companies should target crowdcultures. Today, in pursuit of relevance, most brands chase after trends. But this is a commodity approach to branding: Hundreds of companies are doing exactly the same thing… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review cont’d

Cultural Branding While the rise of crowdculture diminishes the impact of branded content and sponsorships, it has greased the wheels for an alternative approach that I call cultural branding. The dramatic breakthrough of the fast-casual Mexican food chain Chipotle from 2011 to… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review cont’d

Beyond Branded Content While companies have put their faith in branded content for the past decade, brute empirical evidence is now forcing them to reconsider. In YouTube or Instagram rankings of channels by number of subscribers, corporate brands barely appear.… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review cont’d

The Rise of Crowdculture Historically, cultural innovation flowed from the margins of society—from fringe groups, social movements, and artistic circles that challenged mainstream norms and conventions. Companies and the mass media acted as intermediaries, diffusing these new ideas into the… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review cont’d

Why Branded Content and Sponsorships Used to Work While promoters insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.… Continue Reading…

User Experince

Uncategorized

Improving User Experience on your Website

As a website designer one of the things my vendors complain about the most is the lack of management on the websites found on the internet today. They see a lot of websites in their end of the business and… Continue Reading…