harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

Beyond Branded Content While companies have put their faith in branded content for the past decade, brute empirical evidence is now forcing them to reconsider. In YouTube or Instagram rankings of channels by number of subscribers, corporate brands barely appear.… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

The Rise of Crowdculture Historically, cultural innovation flowed from the margins of society—from fringe groups, social movements, and artistic circles that challenged mainstream norms and conventions. Companies and the mass media acted as intermediaries, diffusing these new ideas into the… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

Why Branded Content and Sponsorships Used to Work While promoters insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days… Continue Reading…

harvard business review shidonna raven graphic design

NewsResources

Branding in the Age of Social Media – Harvard Business Review

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.… Continue Reading…