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Search Engine Marketing?

Everyone has heard of SEO or Search Engine Optimization. But, what is SEM? SEM is Search Engine Marketing. SM or Search Marketing is currently and more commonly used as an umbrella term encompassing SEO and SEM. SEO is typically used… Continue Reading…

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Marketing Channels

In the midst of a lingering pandemic it is important to re-assess ones marketing channels and their current effectiveness given the change and volatility of the market. Indeed COVID 19 has brought many changes from personal to business. And there… Continue Reading…

motivation Shidonna Raven Marketing and Design

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Meet Their Needs: Using Influence and Motivation In Marketing

Noah Rhodes June 29, 2014Source: B2B Community Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because… Continue Reading…

Content Shidonna Raven Marketing and Design

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Content and Online Marketing

There are many forms, mediums (media) and fashions to present content marketing in. Content is key for clients and customers seeking to reach their clients and customers online. There is a tremendous amount of confusion around content. Content gives and… Continue Reading…

campaign-creators-unsplash Shidonna Raven Marketing and Design

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The Need for Marketing

Marketing informs one’s customers and clients about their products and services. When there is no marketing plan, how do your customers and clients know about you and your products and / or services? How one executes their marketing plan is… Continue Reading…

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Communication with Clients – Content Marketing

Communicating with your customers or clients online is key to engagement. There are a few things one must understand in order to effectively communicate with clients online. First and foremost engagement and communication should not only be ethical, it should… Continue Reading…

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Digital Marketing Plan

According to the Washington Post (Economy, Heather Long, May 12, 2020 2:00 pm) “…already, economists project that more than 100,000 small businesses have shut permanently since the pandemic escalated in March, according to a study by researchers at the University of Illinois,… Continue Reading…

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The Need for Marketing and What it is Today

Understanding what marketing means to your business today in a multi media world is key to being effective and successful in your marketing strategy. We understand that and could not agree with Seth more. Reach us today to learn how… Continue Reading…

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Online Presence, a must during Pandemic

During the pandemic several companies that did not respond or pivot have not fared as well as the ones who did. In fact Fortune reported that Kodak stock more than tripled when it made one such pivot moving from film… Continue Reading…

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Yale, Marketing

Before we do anything we do marketing. While what we do is a function of marketing, we understand that these functions are apart of a larger marketing plan and strategy that is why we also provide marketing research services to… Continue Reading…

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