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Online Presence, a must during Pandemic

During the pandemic several companies that did not respond or pivot have not fared as well as the ones who did. In fact Fortune reported that Kodak stock more than tripled when it made one such pivot moving from film… Continue Reading…

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Yale, Marketing

Before we do anything we do marketing. While what we do is a function of marketing, we understand that these functions are apart of a larger marketing plan and strategy that is why we also provide marketing research services to… Continue Reading…

Reach your Audience Shidonna Raven Graphic Design

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4 Ways to Reach Your Audience

Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to… Continue Reading…

social media shidonna raven graphic design

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The Importance of a Social Media Manager

By Daniele Tanner on 13-Dec-2016 Social Media Marketing! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the… Continue Reading…

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What is a Brand?

Often small business or those just starting out have given little thought to their brand. They know they need a sign and may even have business cards. Sometimes they select designs from a printer that are stock images and speak… Continue Reading…

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Upping your Twitter Game

Twitter is one of the largest social media platforms there is. One of the first things a social media strategist will tell you about Twitter, and many other social media platforms, is that you should have a complete, branded and… Continue Reading…