September 28, 2020
By Daniele Tanner on 13-Dec-2016 Social Media Marketing! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the… Continue Reading…
November 6, 2020
Competing for Crowdcultures To brand effectively with social media, companies should target crowdcultures. Today, in pursuit of relevance, most brands chase after trends. But this is a commodity approach to branding: Hundreds of companies are doing exactly the same thing… Continue Reading…
September 28, 2020
Cultural Branding While the rise of crowdculture diminishes the impact of branded content and sponsorships, it has greased the wheels for an alternative approach that I call cultural branding. The dramatic breakthrough of the fast-casual Mexican food chain Chipotle from 2011 to… Continue Reading…
September 28, 2020
Beyond Branded Content While companies have put their faith in branded content for the past decade, brute empirical evidence is now forcing them to reconsider. In YouTube or Instagram rankings of channels by number of subscribers, corporate brands barely appear.… Continue Reading…
November 6, 2020
The Rise of Crowdculture Historically, cultural innovation flowed from the margins of society—from fringe groups, social movements, and artistic circles that challenged mainstream norms and conventions. Companies and the mass media acted as intermediaries, diffusing these new ideas into the… Continue Reading…
September 28, 2020
Why Branded Content and Sponsorships Used to Work While promoters insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days… Continue Reading…
September 28, 2020
In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.… Continue Reading…
September 28, 2020
Your brand represents so much more than a logo, and that’s especially true for your users. Developing a strong and dynamic brand creates a solid foundation for your company, but the success of that brand over the long term depends… Continue Reading…
September 28, 2020
https://www.aiga.org/what-is-design The traditional role of design has been to improve the visual appearance and function of messages and information. The publishing industry relies on designers for printed and online books, magazines, and newspapers that inform, delight, and support the interests… Continue Reading…
September 28, 2020
Often small business or those just starting out have given little thought to their brand. They know they need a sign and may even have business cards. Sometimes they select designs from a printer that are stock images and speak… Continue Reading…
