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Search Engine Marketing?

Everyone has heard of SEO or Search Engine Optimization. But, what is SEM? SEM is Search Engine Marketing. SM or Search Marketing is currently and more commonly used as an umbrella term encompassing SEO and SEM. SEO is typically used… Continue Reading…

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Marketing Channels

In the midst of a lingering pandemic it is important to re-assess ones marketing channels and their current effectiveness given the change and volatility of the market. Indeed COVID 19 has brought many changes from personal to business. And there… Continue Reading…

motivation Shidonna Raven Marketing and Design

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Meet Their Needs: Using Influence and Motivation In Marketing

Noah Rhodes June 29, 2014Source: B2B Community Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because… Continue Reading…

Content Shidonna Raven Marketing and Design

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Content and Online Marketing

There are many forms, mediums (media) and fashions to present content marketing in. Content is key for clients and customers seeking to reach their clients and customers online. There is a tremendous amount of confusion around content. Content gives and… Continue Reading…

campaign-creators-unsplash Shidonna Raven Marketing and Design

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The Need for Marketing

Marketing informs one’s customers and clients about their products and services. When there is no marketing plan, how do your customers and clients know about you and your products and / or services? How one executes their marketing plan is… Continue Reading…

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Communication with Clients – Content Marketing

Communicating with your customers or clients online is key to engagement. There are a few things one must understand in order to effectively communicate with clients online. First and foremost engagement and communication should not only be ethical, it should… Continue Reading…

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