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Branding in the Age of Social Media – Harvard Business Review

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.… Continue Reading…

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Managed Media

Social Media is a powerful term these days and rightly so. Some of the wealthiest people in the world, such as Zuckerberg, have made their fortunes from it. The question is what can it do for you and your business… Continue Reading…