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The Need for Marketing

Marketing informs one’s customers and clients about their products and services. When there is no marketing plan, how do your customers and clients know about you and your products and / or services? How one executes their marketing plan is… Continue Reading…

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Communication with Clients – Content Marketing

Communicating with your customers or clients online is key to engagement. There are a few things one must understand in order to effectively communicate with clients online. First and foremost engagement and communication should not only be ethical, it should… Continue Reading…

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Digital Marketing Plan

According to the Washington Post (Economy, Heather Long, May 12, 2020 2:00 pm) “…already, economists project that more than 100,000 small businesses have shut permanently since the pandemic escalated in March, according to a study by researchers at the University of Illinois,… Continue Reading…

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The Need for Marketing and What it is Today

Understanding what marketing means to your business today in a multi media world is key to being effective and successful in your marketing strategy. We understand that and could not agree with Seth more. Reach us today to learn how… Continue Reading…

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Online Presence, a must during Pandemic

During the pandemic several companies that did not respond or pivot have not fared as well as the ones who did. In fact Fortune reported that Kodak stock more than tripled when it made one such pivot moving from film… Continue Reading…

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Yale, Marketing

Before we do anything we do marketing. While what we do is a function of marketing, we understand that these functions are apart of a larger marketing plan and strategy that is why we also provide marketing research services to… Continue Reading…

Reach your Audience Shidonna Raven Graphic Design

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4 Ways to Reach Your Audience

Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to… Continue Reading…

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The Importance of a Social Media Manager

By Daniele Tanner on 13-Dec-2016 Social Media Marketing! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the… Continue Reading…

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Digital Art – Visual Art Form

Indeed we are artists. To know design and consequently graphic design one knows that design does not exist with our art. Indeed art is the foundation of design and like many art forms is born out of the roots of… Continue Reading…

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Branding in the Age of Social Media – Harvard Business Review

Competing for Crowdcultures To brand effectively with social media, companies should target crowdcultures. Today, in pursuit of relevance, most brands chase after trends. But this is a commodity approach to branding: Hundreds of companies are doing exactly the same thing… Continue Reading…