Website Design Shidonna Raven Marketing and Design

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Marketing, Advertising, Websites and Packaging, Bigger than a Business Card

Feature Photo Source: Unsplash, Halacious Many clients often come to me wanting to build a website or design packaging for a product. In many ways, this makes a lot of sense. A website or a business card is how a… Continue Reading…

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The Next Era Of Social Media Marketing Is Here

Source: ForbesAlessandro Ricchiardi, Forbes Councils MemberForbes Communications Council, COUNCIL POST, Paid Program, Leadership There have been unprecedented changes throughout the marketing landscape over the past several months. While none of us are experts on how to market a business on… Continue Reading…

User Experience Shidonna Raven Market and Design

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Online or Digital Marketing

Source: Fremont College Chaffey developed a more in depth definition for “digital marketing”…. Digital marketing means utilizing digital hardware – such as PCs, mobile phones, digital TV – to market a product via online communication mediums like websites, search engines,… Continue Reading…

Social Media Marketing Shidonna Raven Marketing and Design

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The State of Social Media Marketing

With 29.6 of US respondents having made a purchase online via social media (as reported by E Marketer – June 2020) Social Media Marketing is clearly past the fade stage. In fact social media platforms have become more aggressive in… Continue Reading…

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Search Engine Marketing?

Everyone has heard of SEO or Search Engine Optimization. But, what is SEM? SEM is Search Engine Marketing. SM or Search Marketing is currently and more commonly used as an umbrella term encompassing SEO and SEM. SEO is typically used… Continue Reading…

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Marketing Channels

In the midst of a lingering pandemic it is important to re-assess ones marketing channels and their current effectiveness given the change and volatility of the market. Indeed COVID 19 has brought many changes from personal to business. And there… Continue Reading…

motivation Shidonna Raven Marketing and Design

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Meet Their Needs: Using Influence and Motivation In Marketing

Noah Rhodes June 29, 2014Source: B2B Community Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because… Continue Reading…

Content Shidonna Raven Marketing and Design

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Content and Online Marketing

There are many forms, mediums (media) and fashions to present content marketing in. Content is key for clients and customers seeking to reach their clients and customers online. There is a tremendous amount of confusion around content. Content gives and… Continue Reading…

campaign-creators-unsplash Shidonna Raven Marketing and Design

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The Need for Marketing

Marketing informs one’s customers and clients about their products and services. When there is no marketing plan, how do your customers and clients know about you and your products and / or services? How one executes their marketing plan is… Continue Reading…

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Communication with Clients – Content Marketing

Communicating with your customers or clients online is key to engagement. There are a few things one must understand in order to effectively communicate with clients online. First and foremost engagement and communication should not only be ethical, it should… Continue Reading…

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