Shidonna Raven Marketing and Design Business

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HIGHLIGHTS FROM THE BIDEN-HARRIS PLAN TO RESCUE AND REVITALIZE MAIN STREET

Source: JoeBiden.comFeatured Photo Source: Unsplash, Adeolu Eletu The Trump administration’s ongoing failure to manage the COVID-19 crisis and corrupt recovery that left behind small businesses has put the U.S. on the verge of an economic disaster. More than 1 in… Continue Reading…

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What’s the state of small business in 2021?

Gene MarksSource: The Guardian It’s been a year of great challenges and economic upheaval – so what have we learned? I spoke to four experts for their views ‘I wanted to better understand what small businesses have learned from the… Continue Reading…

Shidonna Raven Marketing and Design Google Ads

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Google Ad Words, Getting Started

Feature Photo Source: Unsplash, Nathana Reboucas Between 2008 and 2020 Google accounted for over 60% of all searches in the U.S. according to Statista. Indeed, Google has come so synonymous with the internet that many people do not say search,… Continue Reading…

Website Design Shidonna Raven Marketing and Design

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Marketing, Advertising, Websites and Packaging, Bigger than a Business Card

Feature Photo Source: Unsplash, Halacious Many clients often come to me wanting to build a website or design packaging for a product. In many ways, this makes a lot of sense. A website or a business card is how a… Continue Reading…

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The Next Era Of Social Media Marketing Is Here

Source: ForbesAlessandro Ricchiardi, Forbes Councils MemberForbes Communications Council, COUNCIL POST, Paid Program, Leadership There have been unprecedented changes throughout the marketing landscape over the past several months. While none of us are experts on how to market a business on… Continue Reading…

User Experience Shidonna Raven Market and Design

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Online or Digital Marketing

Source: Fremont College Chaffey developed a more in depth definition for “digital marketing”…. Digital marketing means utilizing digital hardware – such as PCs, mobile phones, digital TV – to market a product via online communication mediums like websites, search engines,… Continue Reading…

Social Media Marketing Shidonna Raven Marketing and Design

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The State of Social Media Marketing

With 29.6 of US respondents having made a purchase online via social media (as reported by E Marketer – June 2020) Social Media Marketing is clearly past the fade stage. In fact social media platforms have become more aggressive in… Continue Reading…

Business Cards Shidonna Raven Marketing and Design

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What Is the Purpose of a Business Card?

by Wilhelm SchnotzUpdated April 23, 2018Source: AZ Central / apart of USA Today Network You may have handled hundreds or even thousands of business cards in your lifetime. You’ve swapped them with colleagues, kept them on file in a Rolodex,… Continue Reading…

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Search Engine Marketing?

Everyone has heard of SEO or Search Engine Optimization. But, what is SEM? SEM is Search Engine Marketing. SM or Search Marketing is currently and more commonly used as an umbrella term encompassing SEO and SEM. SEO is typically used… Continue Reading…

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Marketing Channels

In the midst of a lingering pandemic it is important to re-assess ones marketing channels and their current effectiveness given the change and volatility of the market. Indeed COVID 19 has brought many changes from personal to business. And there… Continue Reading…

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