User Experience Shidonna Raven Market and Design

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Online or Digital Marketing

Source: Fremont College Chaffey developed a more in depth definition for “digital marketing”…. Digital marketing means utilizing digital hardware – such as PCs, mobile phones, digital TV – to market a product via online communication mediums like websites, search engines,… Continue Reading…

Social Media Marketing Shidonna Raven Marketing and Design

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The State of Social Media Marketing

With 29.6 of US respondents having made a purchase online via social media (as reported by E Marketer – June 2020) Social Media Marketing is clearly past the fade stage. In fact social media platforms have become more aggressive in… Continue Reading…

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Search Engine Marketing?

Everyone has heard of SEO or Search Engine Optimization. But, what is SEM? SEM is Search Engine Marketing. SM or Search Marketing is currently and more commonly used as an umbrella term encompassing SEO and SEM. SEO is typically used… Continue Reading…

Reach your Audience Shidonna Raven Graphic Design

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4 Ways to Reach Your Audience

Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to… Continue Reading…

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