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The Next Era Of Social Media Marketing Is Here

Source: ForbesAlessandro Ricchiardi, Forbes Councils MemberForbes Communications Council, COUNCIL POST, Paid Program, Leadership There have been unprecedented changes throughout the marketing landscape over the past several months. While none of us are experts on how to market a business on… Continue Reading…

User Experience Shidonna Raven Market and Design

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Online or Digital Marketing

Source: Fremont College Chaffey developed a more in depth definition for “digital marketing”…. Digital marketing means utilizing digital hardware – such as PCs, mobile phones, digital TV – to market a product via online communication mediums like websites, search engines,… Continue Reading…

Social Media Marketing Shidonna Raven Marketing and Design

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The State of Social Media Marketing

With 29.6 of US respondents having made a purchase online via social media (as reported by E Marketer – June 2020) Social Media Marketing is clearly past the fade stage. In fact social media platforms have become more aggressive in… Continue Reading…

Reach your Audience Shidonna Raven Graphic Design

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4 Ways to Reach Your Audience

Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to… Continue Reading…

social media shidonna raven graphic design

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The Importance of a Social Media Manager

By Daniele Tanner on 13-Dec-2016 Social Media Marketing! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review

Competing for Crowdcultures To brand effectively with social media, companies should target crowdcultures. Today, in pursuit of relevance, most brands chase after trends. But this is a commodity approach to branding: Hundreds of companies are doing exactly the same thing… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

Cultural Branding While the rise of crowdculture diminishes the impact of branded content and sponsorships, it has greased the wheels for an alternative approach that I call cultural branding. The dramatic breakthrough of the fast-casual Mexican food chain Chipotle from 2011 to… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

Beyond Branded Content While companies have put their faith in branded content for the past decade, brute empirical evidence is now forcing them to reconsider. In YouTube or Instagram rankings of channels by number of subscribers, corporate brands barely appear.… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

The Rise of Crowdculture Historically, cultural innovation flowed from the margins of society—from fringe groups, social movements, and artistic circles that challenged mainstream norms and conventions. Companies and the mass media acted as intermediaries, diffusing these new ideas into the… Continue Reading…

harvard business review shidonna raven graphic design

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Branding in the Age of Social Media – Harvard Business Review cont’d

Why Branded Content and Sponsorships Used to Work While promoters insist that branded content is a hot new thing, it’s actually a relic of the mass media age that has been repackaged as a digital concept. In the early days… Continue Reading…

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