The State of Social Media Marketing
November 17, 2020
With 29.6 of US respondents having made a purchase online via social media (as reported by E Marketer – June 2020) Social Media Marketing is clearly past the fade stage. In fact social media platforms have become more aggressive in their paid vs. organic options for acquiring customers via social media marketing. Social media is an important part of a marketing strategy even in the midst of a pandemic.
Which social media platforms is your company on? Why are you on those platforms? How does this fit with your overall marketing plan?
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